Artemide New Nature Floor lamp

New Nature is the new floor lamp by Artemide, a vertical column consisting of polymeric forms that intersect creating a complex structure that captures and projects the light. By Ross Lovegrove.

This advanced product of high technology plays with fluid geometries borrowed from botany, creating a new type of lighting in space, projecting onto walls and surrounding surfaces of the light beams overlap in areas of shadow. Best interpreting the concept of three-dimensionality, the organic design developed by Ross Lovegrove for this floor lamp, using different materials: the base is made of chrome steel while the body of the lamp is made of thermoplastic material. The LEDs main indirect emission are placed in the upper part of the lamp. The diodes for the secondary emission, environment, are placed at the base and draw the interior of the column, enhancing the three-dimensional effects. The two ignitions are managed separately.